Online Advertising Made Easy
What you can expect from our Ads Management
Ads, or Paid Online Marketing is the quickest and most controllable way to get your website to the top of the search results when people are looking for your type of business, and because you pay per click, it is easy to control the budget and return on investment for your campaign.
Our Ads team have been managing all Ads platforms like Google, Facebook, Instagram, YouTube, Twitter, Linked, Yahoo, Bing, Taboola, Outbrain, Pinterest since they first appeared in the Internet World.
Over this time we’ve developed our own unique methodology for managing campaigns from the small start-ups (with ambitious growth plans) to the very large established leaders in their sector.
If you already have Ads accounts that you’d like our thoughts on, then you can request a Ads account audit here.
We’re recognized by Google to have the highest level of experience and proficiency in developing, launching, and managing Google Ads campaigns for local merchants and small businesses.
Being a Google Premier Partner, we receive extensive product training, tools, and Google Ads support so our customers can stay ahead of the latest Google technology, saving you time and resources.
To tailor a Ads campaign that’s right for you, we will get to know your business, industry sector, competitors and UPS’s. Then can we work with you to develop a strategy that’s going to deliver the results you need.
We’ll ensure you’re targeting the most appropriate keywords and not wasting spend. We use sophisticated techniques ensuring you cover the full search landscape but avoid the areas which aren’t right for your business.
Ad extensions have become a vital part of the Ads arsenal. Ad extensions transform your ad-text and give you the opportunity to stand out, over your competitors. If you’re not using ad extensions in today’s bid landscape, then you’re missing a trick.
Ongoing optimization will continually refine and focus the campaign to push the performance boundaries. Attention to detail is the key; A slightly higher click through rate in this Ad group, a slightly lower CPC on this keyword – it all makes a difference overall.
We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks if identified. It’s important to us that you own the accounts, and that you have a relationship with the network owners.
We ensure your adverts are tightly focused to the ad group’s keywords and to the landing pages on your website; with a strong call to action and continuous testing we can be sure you’re getting the right traffic at the lowest cost you could pay.
Without the right data, optimizing a ad campaign would just be a shot in the dark, so one of the very first things we do is to make sure the tracking is setup properly, giving us all the data we need to optimize the accounts going forward.
We produce reports which provide meaningful insight into what’s going on with your ad campaign, what we’ve done since our last report; what we’ve noticed your competitors doing and of course, how your paid search is performing against the key metrics you’re most interested in.
Need a quote? Just ask…
Have a project you’re interested in discussing with us? Or looking for challenging work and want to join our growing team? We’d love to hear from you!